io-consultants implements new production and logistics site for Britax Römer

Heidelberg - 23.2.2016

In March 2016, Britax, leading manufacturer of children’s safety and mobility products, will begin construction of new logistics and production facilities in Leipheim, near its present site in Ulm. Upon completion which is scheduled for this year, Britax will move its European headquarters entirely to Leipheim. io-consultants has been commissioned to carry out the project’s plant and logistics planning. The newbuild is necessary as the present building can no longer cater for the growing portfolio of the Britax and Britax Römer brands. Offices, production facilities and the current warehouse are all bursting at the seams.

“The key challenge in planning the new site lies in the need for flexibility. Britax has to factor in substantial seasonal volume fluctuations on the one hand, and accommodate the growing product variety on the other. As such, we need to consider the processes within production and logistics in a holistic and concerted fashion,” says Dr. Christian Barysch, Business Unit Manager at io-consultants. The objective is to better satisfy the rising customer needs all over the world.

Britax manufactures top-of-the-range child car seats, baby strollers, and accessories. Its site in Ulm is presently the pivotal hub of the company’s European production network. The new building, in the direct vicinity of the A8 motorway, will cover around 18,000 sqm and include office spaces and a modern new development and test center. Its design provides ample creative scope for the future.

Compared with the current site, where production is spread over three floors in different parts of the building, intralogistics processes will be significantly simplified in Leipheim. Production islands will be supplied with raw materials on-demand through on-site “supermarkets”, economic U-lines in assembly and flexible staff rotas will help production to adapt to seasonal fluctuations. Together with space‑saving pick‑to‑belt and pallet flow racking systems, this will ensure that delivery times to the customer will remain consistent, irrespective of order volumes.

“The production of child car seats will remain in Germany after our company’s move, which is an important quality feature for us. And whereas the production islands are now spread over three different floors, in the new premises they will all be at ground-level, providing for much better efficiency,” says Ronny Braem, European Operations Director at Britax.

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