HARIBO Gold Bears logistics go into service

Heidelberg - 15.12.2016

HARIBO, the global market leader in the fruit gummy bear and liquorice sector, is building a new production, administration and logistics site at the ‘Innovationspark Rheinland’ near its headquarters in Bonn. The logistics facilities are about to go live. io-consultants is supporting the project with a team of logistics and IT experts in the realisation and commissioning phase. The Heidelberg planning and consulting company is also in charge of scheduling, cost controlling and coordinating the various involved parties.

“The key challenge at the new site was to ensure the simultaneous interaction between two major processes. On the one hand, supplies and withdrawals between the warehouse and production occur fully automatically, via a bridge. At the same time, automatic sequencers allocate the shipments to the HGVs for LIFO (last in first out) deliveries. At peak times, HARIBO can thus achieve a turnover of more than 600 pallets per hour,” explains Dietmar Berger, partner at io-consultants.

HARIBO’s new logistics central warehouse will secure efficient production supply from and dispatch to the warehouse and, once all stock is consolidated in one place, significantly ease the current complexity of having to manage multiple warehouse locations.

“The new site spans around 280,000 m² and will accommodate a logistics center, HARIBO’s largest international production facilities, and new headquarters. We have also factored in sufficient space for future expansion in production and logistics. Our present location in Bonn will remain a production site with related administration facilities, as an independent unit of HARIBO Deutschland,” adds Arndt Rüsges, Head of Production and Technology at HARIBO Deutschland.

Finished goods, raw materials, and manufacturing and operating supplies will be stored in the automatic high-bay warehouse that provides around 100,000 pallet storage places in over 20 aisles. Manually-operated cold storages were added to the logistics center to adequately accommodate flavour products and other high-quality raw materials needed for production. In outgoing goods, automatic sequencers will coordinate load sequencing in consignment buffer lanes. A-articles will be automatically replenished from the high-bay warehouse to the picking warehouse that holds A, B, and C-articles. The HARIBO displays will be assembled and packaged on a separate level (value-added service). All areas will be automatically connected over two levels with heavy-duty electric pallet floor conveyors.

“During the realisation and commissioning phase it was vital to have a partner such as io consultants at our side, whose excellent interdisciplinary expertise led us to complete the project on time and within budget,” says Stefan Sorce, Head of Global Logistics at the HARIBO Group.

HARIBO is a family-run company now in its third generation, with 16 manufacturing locations in 10 different countries, including five national production sites. The company employs almost 7,000 staff worldwide, of which around 3,000 work in Germany.


  • Referenzbild Haribo | © HARIBO

Please contact us

Nathalie Müller Marketing & Public Relations Phone: +49 (0) 62 21 / 379-241 nathalie.mueller@io-consultants.com